Charli XCX's 'Brat' Cover Art Took 5 Months to Make: Designer Us Weekly

"I wanted this record to feel like I was having a conversation with the listener in a true way. I could say that to you in the back of a cab on the way to a club.

"I wanted this record to feel like I was having a conversation with the listener in a true way. I could say that to you in the back of a cab on the way to a club. For actors so imbued with the ensemble spirit, the Brat Pack members are out for themselves. "Sean is crazy with all of his role preparations, becoming the character in every way," one says.

The image the Brat campaign created is someone who is too cool to care what tomorrow brings, who seems like she’s having the time of her life despite how stressed and exhausted she actually is. Charli XCX "brat generator" Cover Parodies refers to exploitable edits of English singer and songwriter Charli XCX's sixth studio album cover, known as brat. Before brat became synonymous with its own trend (brat summer), Charli XCX didn’t believe that the album would connect with an audience. She certainly didn’t expect the album art – the blurry outline of the word "brat" on a lime green background – to become a cultural phenomenon.

You’re as stubborn and ambitious as any other Earth sign, but sometimes superficial markers of success can feel small to you. Your "career feels so small, in the existential scheme of it all." You’re chasing a smiling-on-your-death-bed sense of satisfaction from your life pursuits; external assurances of your value simply can’t sate your craving for meaning. Around the halfway mark, this song starts sounding like the absolutely sublime backing track of, like, Level 17 in some ’90s video game — which is the pinnacle of musical achievement as far as I’m concerned. It’s something to play on repeat at the gym, if you’re into working out, or blast at the club if you’re more into gyrating under strobe lights.

At the end of our interview, McCarthy and I even hugged it out, sitcom style. At the Brats premiere, Demi Moore introduced herself to me, and clasped my hands in hers as though greeting an old friend. But I didn’t hear from anyone directly and still assumed that whatever problems I might have created would blow over. I learned much later that the Brat Pack’s agents and publicists had immediately ordered their clients to avoid one another at all costs — no more Hard Rock burgers, no more na zdorovye! After a couple of weeks of silence, an exhausted, defeated Emilio finally called me at home.

Few details are known about her follow-up to 2022's Crash, but Charli told The Face in a cover story that it's her "most aggressive and confrontational record" to date and explores society's "fascination with mean girls," among other topics. This is not the first time the "Speed Drive" singer has reacted to commentary about Brat's minimalist visual, which select fans began voicing their opinions on immediately after she announced the LP in late February. The alt-pop artist (whose real name is Charlotte Aitchison) also opened up about her vision behind the cover. Special Offer has gone on record to say that the font on the brat image generator cover is a customized version of ABC Rom designed by Dinamo. However, they also used Arial in some instances, for example, in stage graphics. From fashion to food, and even tech, read how influencers and KOLs use their power to sell to their audience.

She’s poured every waking hour into promoting and expanding that brand. With a multi-Grammy-nominated album as a gateway to a culture-shaking phenomenon, Charli xcx, Variety's Hitmaker of the Year, ruled 2024 with virality, vulnerability and hot beats. At the 12,500-capacity Wembley Arena, Charli’s van is ushered through a back entrance.
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