Nothing is easy but career moves are worth it. Are you interested in becoming a social media influencer? It won’t be easy, but it is possible. There are several steps and important pieces that must come together for you to become a successful social media influencer. Much like any career path, there will be ups and downs. However, when you pair a great idea with drive and desire, you’ve already made things happen. So how does a person start becoming a social media influencer?
To start, choose a niche and a main platform. You must choose a niche that interests you enough to make consistent and engaging content. Whether you want to start a beauty channel or shoe-making advice, you should also have some level of expertise in the field. This will help to establish you as an influencer because it shows your audience that you know what you’re doing, and you want to teach others. Your platform may be YouTube, Instagram, Twitter; as long as it reflects your brand and your content. Only one or two are necessary, otherwise you are stretching yourself thin. With a niche and a platform, you can begin to define your audience.
Knowing your audience will not only help you create a fan base, but begin to dive into their interests and demographics. YouTube and Twitter Analytics provide critical information such as gender, location, age, and interests. With detailed customer personas, develop a content calendar, strategically generate traffic. Creating and posting relevant content allows your audience to understand who you are, and provides you with opportunities to engage with your audience. Regardless of your chosen content, make sure it is regular, relevant, and consistent. You will find out in time the best days to post your content, thus promoting your success.
As your socials grow, your brand and notoriety will grow. Reach out to other influencers in your niche, or nearby, for collaborations. You are able to grow your audience within relevant content and begin to grow your network of influencers. Your channels should also make it easy for brands to contact you, and over-deliver on brand partnerships. When it comes to social media, don’t assume others make the hype that you need to follow. You’re the hype, you’re the niche, and your content is worth marketing to the right audience.
Look to your heroes, but never copy their ideas. Your ideas matter, but finding inspiration in successful influencers is good, too. Whether you succeed or initially fail, it is important to hold onto your dreams. If you’re having trouble building and managing your brand, connect with an influencer management company to get started.
