Blogging for Lead Generation requires great content that keeps readers engaged while being user-friendly - no one likes the experience of trying to navigate a blog!
Utilize exclusive content that expands upon concepts covered in your regular posts, like Jon Loomer does with his "Power Hitters Club." Jon offers this to his subscribers on his website.
- Create content that solves your audience’s pain points
Blogging can be a powerful way to generate leads, provided your content solves audience pain points. To do so effectively, write posts that address questions your target audience is searching for on Google and provide practical answers, followed by additional information that assists their journey into becoming customers.
Research indicates that headlines with questions, lists, guides or advice tend to perform best in search engines. Such headlines are easy for readers and follow searcher intent seamlessly.
Implementing a lead form into your blog is another effective method for generating leads, but keep in mind that not everyone will complete a form on their first visit to your site; multiple visits may be necessary before becoming ready to buy something from you.
- Optimize your blog for search engines
Every blog post that you publish adds another indexed page to your website and gives Google search an opportunity to rank higher, providing an opportunity to gain more traffic and leads if the appropriate SEO tactics are in place. By visiting the site , you can efficiently get to know Digital Marketing. Find out about Digital Marketing faster by visiting the site.
As an example, including trending topics in your content can help increase organic search traffic and ranking. Furthermore, optimizing for keywords by including them in your title and meta description as well as ensuring images contain relevant tags is also key to improving search visibility and traffic.
Another effective strategy for lead generation is using call-to-action (CTA) buttons which direct visitors to landing or squeeze pages, while marketers may also employ unobtrusive lead forms like Hello Bar to drive traffic and increase conversions without being too intrusive.
- Create a call-to-action (CTA)
Content marketing techniques that generate leads also translate well to blogging, such as using CTAs in ways that provide value for readers - like using one encouraging them to subscribe and receive weekly tips on digital marketing from your blog - such as encouraging them to subscribe via an CTA. This method can also help build an audience.
Make your CTAs stand out by making them feel tailored specifically to the reader. This can be achieved by employing pronouns like "you", and touching upon emotions of readers - for instance using phrases such as "act now" and "limited time offer" can encourage people to take action quickly.
Another effective approach to drawing customers in is offering free trials or demos of your product or service on your blog, so they can experience it directly and visit your site directly. This approach also increases conversions.
- Use social media to drive traffic
Blogging can be one of the most powerful marketing tools for lead generation if done properly; however, blogging alone will not guarantee results.
Social media should be used to drive traffic and increase blog exposure. By posting on these channels, potential customers can read your content and decide if they're interested in your product or service.
Try tempting readers with exclusive content on your blog to increase email subscriptions and generate leads. Facebook marketer Jon Loomer does this effectively through Power Hitters Club on his website - this can increase both email subscriber count as well as leads.
- Follow up on feedback
Blogging can be one of the most powerful lead generation tools any business can utilize. To optimize this strategy, it is key to provide your audience with useful content that moves them down your buyer funnel until they're ready to purchase products or services from you.
Content that addresses your audience's pain points is key to driving leads from a blog. Do your research on which questions your target demographic has, then craft blog posts that provide answers. For example, if they're passionate about healthy eating, post blog articles detailing how to create nutritious meals on a budget or accommodate for different dietary restrictions.
Enhance the reader experience on your blog posts by including a CTA to sign up for your mailing list or download an eBook, or by using retargeting so leads who may not complete a form on first visit are reminded about them later.
