When you’re ready to take your online business to the next level, the first step is to implement SEO. SEO refers to search engine optimization. This occurs when you use special SEO keys to drive organic traffic to your site.
These SEO keys can come from popular keywords, meta descriptions, and optimized pages. But there’s more to SEO than throwing in a few keywords here and there. You’ll want to determine which type of SEO best suits your business’s goals. Let’s learn more about SEO down below.
How Does SEO Work?
The goal of SEO is to drive in users who are searching for items or services related to your business. This can be done with things like keywords. When users enter a keyword into Google, they are presented with a list of sites. Your goal is to use SEO to rank higher than the other sites.
Google uses automated bots which go through the information and determine where it will rank. These bots are quite intelligent and can tell the difference between authentic content with strategically placed SEO keys and content created just to rank higher. You don’t want to fall into this second category because it will kill your ranking. Here’s the process Google’s bots go through:
# Crawling: The first step these bots go through is the “crawling” phase. During this phase, the bots will crawl through the information found online.
# Indexing: Once the bots have crawled through the information, they will begin indexing it based on information, pictures, and videos. This information is stored in the Google Index.
# Ranking: Once the first two steps are done, the bots will then begin ranking the websites based on their indexed information whenever someone searches for a related keyword or phrase.
Different Types of SEO
There are three types of SEO; let’s look at these here:
# Local SEO: This SEO is targeted at a specific group of people. This group of people is determined by their location.
# General SEO: SEO like this is used when you want to reach users located anywhere.
# Programmatic pages: These are used when you want to target people located in multiple specific locations.
If you’re struggling to understand which type of SEO is best for your business, you can work with digital marketing agencies like Conscious Commerce Corporation. They can create an SEO strategy for your business and help you start ranking.
